Metrics Dashboard · Pinnacle Business Hub

Monthly Recurring Revenue AED 487,500 ▲ 12.4% MoM vs AED 500K target 97.5%

Lead → Win Rate 31% ▲ 3.1 pts MoM vs 35% target 88.6%

Net Promoter Score +68 ▲ 4 pts QoQ vs 70 target 97.1%

Avg Time to Value 87 h ▼ 6% MoM vs 92h target (lower better) 100%

Active Engagements 38 ▲ 5 this quarter vs 40 target 95.0%

Pipeline Value AED 2.68M ▲ AED 312K WoW vs AED 2.4M coverage 111.7%

1 Marketing funnel

Top of funnel to closed-won

Last 30 days. Targets shown as vertical ticks. Bars sized by absolute count; conversion % between stages.

Impressions

2.4M

2,400,000

Site visits

54.2K

54,180

CVR 2.26% ▼ target 2.5%

Leads (MQL)

3,420

CVR 6.31% ▲ target 5.5%

SQL

1,180

CVR 34.5% ▲ target 30%

Opportunities

412

CVR 34.9% ▲ target 32%

Closed Won

128

Win rate 31.1% ▲ target 28%

Actual Target tick Above target Below target

2 Sales pipeline

Open deals · 5 stages

AED 2.68M total coverage · 2.7× monthly target. Heat dot = deal size (gray < AED 50K · gold < 200K · claret ≥ 200K).

Discovery14

Aldar Health

Abu Dhabi42K

Pinewood Mfg

UK38K

Bateel Foods

KSA85K

Jumeirah Wellness

Dubai28K

Value193K

Qualified9

Emirates NBD Lab

DXB120K

Nexus Logistics

Sharjah95K

Atrium Retail

UK55K

Value270K

Proposal7

Mubadala Capital

AD340K

Majid Al Futtaim

DXB180K

Etihad Cargo

AD110K

Riverlane Bio

UK62K

Value692K

Negotiation5

ADCB Group

AD480K

Aramco Trading

KSA620K

Lush UK

UK145K

Value1.25M

Closing3

ENBD Wealth

DXB210K

Ghd UK

UK88K

Tavola Italia

Italy35K

Value333K

Small (< 50K) Mid (50K–200K) Enterprise (≥ 200K)

3 Revenue by service line

YTD mix · 9 service lines

Total YTD: AED 4.12M · target AED 4.5M (91.6%). Bar = share of revenue · tick = service-level target.

Strategic Consulting

38.2% · AED 1.57M

Training & Certification

22.4% · AED 923K

Digital Growth & Web

16.1% · AED 663K

UAE Market Entry

11.3% · AED 466K

Executive Coaching

6.4% · AED 264K

Research & Insights

3.2% · AED 132K

AI Enablement (Plex)

1.6% · AED 66K

Workshops & Retreats

0.8% · AED 33K

Share of YTD revenue Service target

4 AI usage & adoption

Where the team is using AI

Adoption measured as % of team actively using tool in the last 7 days · target 80% across the board.

GChatGPT Team

active users94%

CClaude (Pinnacle AI)

active users88%

MMidjourney

active users62%

PPerplexity Pro

active users71%

NNotion AI

active users54%

RRunway

active users38%

EElevenLabs

active users29%

PPlex CRM Agent

internal82%

Time saved this month

312 team-hours

+24% vs last month

5 Net Promoter Score

Client love, in one number

Rolling 90-day NPS · 248 responses · target 70. Industry benchmark for B2B consulting: 32.

+68NPS

Promoters

73%

Passives

18%

Detractors

8%

NPS = %Promoters − %Detractors = +65 · +3 from passive weighting = +68

JanFebMarAprMayJun JulAugSepOctNovDec

“The Plex team got us from zero AI literacy to a deployed agent in 11 weeks. We've already recovered 340 hours of analyst time this quarter.”
— Director of Operations, Aldar Health · NPS survey, Nov 2026

6 Team velocity

What the team shipped this sprint

Sprint 24 of 2026 · 2-week cycle · 9 team members · target 80 points per sprint.

Sprint points

86/ 80

▲ 7.5% vs target

Cycle time

3.2days avg

▼ 18% (faster)

PR review time

4.1h median

▼ 2.1h MoM

Deploy frequency

14/ week

▲ 4 vs Q2

Change-fail rate

4.2%

▼ 3.1 pts MoM

MTTR

38min

▼ 22% MoM

Sprint breakdown · by workstream

Plex AI

28 / 45

Web Platform

22 / 31

Insights Hub

11 / 20

Client Portal

16 / 20

Internal Ops

9 / 10

Done In progress To do

7 12-month performance timeline

Trailing 12 months · Jan 2026 – Dec 2026

Three lines: revenue (AED), MRR (AED), and active engagements. Each cell = one month. ASCII bars normalised to peak.

025%50%75%100% peak

Revenue (AED) — peak AED 487K
0  ┌──────────────────────────────────────────────┐
25 │ ▂▃▄▅▅▆▆▇▇█                                  │ Jan
50 │          ▇█▄▅▆▆▇                        │ Feb
75 │                ▇█▅▆▆▇                    │ Mar
100│                    █▆▇█                  │ Apr
   │                       ▇█                 │ May
   │                         █▆▇              │ Jun
   │                            █             │ Jul
   └──────────────────────────────────────────────┘
                  Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

MRR (AED) — peak AED 487.5K
0  ┌──────────────────────────────────────────────┐
25 │ ▁▂▂▃▃▄▄▅▅▆▆                                │ Jan
50 │            ▆▆▇▇                          │ Feb
75 │               ▇█▆▇                      │ Mar
100│                  █▆▇█                    │ Apr
   │                     █                   │ May
   │                     █                   │ Jun
   │                     █                   │ Jul
   └──────────────────────────────────────────────┘
                  Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Engagements (count) — peak 38
0  ┌──────────────────────────────────────────────┐
25 │ ▁▁▂▂▂▃▃▃▃▄▄▅                                │ Jan
50 │             ▅▅▆                          │ Feb
75 │               ▆▆▆                        │ Mar
100│                  ▆▆▆▆▇                    │ Apr
   │                       ▇▇▇                │ May
   │                          ▇▇▇             │ Jun
   │                             ▇▇▇          │ Jul
   └──────────────────────────────────────────────┘
                  Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Win rate (%) — peak 31.1%
0  ┌──────────────────────────────────────────────┐
25 │ ▁▂▂▂▃▃▄▄▅▅▆                                │ Jan
50 │            ▆▆▆▇                           │ Feb
75 │               ▇▇▇                         │ Mar
100│                  ▇▇▇▇█                    │ Apr
   │                       ▇▇▇▇                │ May
   │                          █                │ Jun
   │                          █                │ Jul
   └──────────────────────────────────────────────┘
                  Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Claret bar (active metric) Gold bar (transition month) Below target (red) Above target (green)

YTD Revenue

AED 4.12M

▲ 28% YoY

Avg Win rate

28.4%

▲ 4.2 pts

NPS peak

+68

▲ 16 vs Jan

Engagements

38 active

▲ 19 since Jan

8 Operational health

Last 12 weeks · by day

Deploys per day · darker = busier. Aim: 2+ per weekday.

W36W37W38W39W40W41 W42W43W44W45W46W47

0 4+

Top service-line KPIs

Service	Rev	Δ	NPS
Strategic Consulting	1.57M	+18%	+74
Training & Cert.	923K	+12%	+71
Digital Growth	663K	+34%	+66
UAE Market Entry	466K	+8%	+58
Exec Coaching	264K	+5%	+82
Research & Insights	132K	−4%	+69
AI Enablement (Plex)	66K	new	+78
Workshops	33K	−12%	+81

9Live alerts

What needs attention right now

3 active · 1 watch · 0 critical. Auto-triage every 5 minutes.

⚠

Site-visit CVR below target

2.26% vs 2.5% target · landing page experiment “Apex v3” is live — results Friday.

Warning Owner: Marketing · 2h ago

⏱

Aramco Trading contract redlines

AED 620K deal in Negotiation · client legal sent 4 redlines 6h ago · SLA: 18h remaining.

Warning Owner: Legal · 6h ago

📉

Workshops revenue down 12%

Q4 retreat bookings slower than plan · pivoting to single-day formats. Decision by EOW.

Watch Owner: Programs · 1d ago

10Quick actions

What the dashboard is saying to do

Top 4 actions generated from current metrics · sorted by impact.

1

Double-down on UAE Market Entry

Highest-margin line at 38% gross · 11.3% of revenue · capacity for 2× growth.

2

Close Aramco Trading this week

AED 620K redlines outstanding · 12 days in stage · 68% close probability.

3

Spin up Plex v2 agent for Insights

Research NPS +69 but revenue −4% · automation could unblock capacity.

4

Roll out ElevenLabs to Programs team

Adoption lowest at 29% · 9h of voice-over work pending this sprint.

The numbers behind every engagement.